Now, with the era of digitization, SEO has become one of the most important aspects of marketing. For your new startup, you must be sure that you are using relevant techniques and at the same time, staying away from illegal ones. Don’t worry, with this basics SEO tips, you can improve your ranking significantly.
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What Is SEO And Why Do I Need It?
SEO stands for search engine optimization and is supposed to ensure that your website and content have the best chances to rank high on the search engine result page. It means that you want to optimize your website and content in a way so that search engines such as Google can understand what your website and content is about so that it can rank them high for specific keywords.
Why you need this? Well, do you ever go further than the second or third page on Google’s result page? No? That’s your answer right there. The higher your website and content ranks on Google, the more people will click on it. Accordingly, the more sales or conversions you will likely get. Sounds great, doesn’t it?
Here are some tips for good SEO
1. Write Longer Posts
From an SEO point of view longer content is more powerful as it includes more keywords and also provides more information that is beneficial to the user. SEO experts mentioned that content should be longer than 2,000 words while at the same time being of high quality.
Longer blog posts also help with dwell time. Dwell time is the amount of time that passes before a user returns back to the search engine results page. Longer content that is engaging and high in quality will make people stay longer on your website and read more. At the same time, a longer dwell time is very beneficial for your ranking because it is a sign for Google that people enjoy your content.
2. Fresh Content
Next to longer posts, you also want to be aware that Google loves fresh content. This is not only because fresh content is more relevant to users, but it also let’s Google know that you are still active.
This being said, we all know how difficult it is to constantly produce new high-quality content. So, instead of coming up with new super awesome high-quality posts all the time, you can make use of your already existing content.
One easy tip is that you can update one of your popular but older posts. Simply add some current and relevant information and re-publish the post with the current date. A perfect opportunity for this basic SEO technique are posts that have a year in their title. A good example would be “Best SEO Tips 2018”. Blog posts like that can be updated super easily by adding some relevant information and changing the title to “Best SEO Tips 2019”. Don’t forget to re-publish the post with a current date.
3. Use Keywords
Using the right keywords is essential! While you need to use the right keywords that properly define what your content is about, you also need to consider what your users and potential customers are looking for. You can try this website for searching keywords. Keywords Tools.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack or Yoast for example.
4. Link to internal pages on your site.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
5. Use a permalink structure that includes keywords.
Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:
It should look more like this:
6. Use keywords in your images.
Include words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of image-1234.jpg).
7. Optimize The Title, Meta, Heading And Sub-Heading Tags
You already have long and high-quality content, and you are a pro at including keywords? Then what about your title, meta, heading and sub-heading tags?
The title tag is the strongest on-page tag indicator and carries significant weight for your SEO ranking. In case it is your first encounter with title tag, this is an example of how users see it:
Refer to this brief check list to optimize your title tags:
- All titles need to be unique per page
- The length should be no more than 60 characters (space included)
- The title tag should contain target keywords
If you create a title without considering your keywords, you are missing out on ranking opportunities. The title tag should contain keywords that are relevant to the webpage and your content. This tells search engines what the website or page is about and helps it index your site according to those keywords.
Google determines the content of pages from the title tag, so make sure to accurately describe your content. Recall your own search behavior on Google. As soon as you hit “enter” or “search”, you probably skim through the first three results taking a closer look at titles. The more targeted and thrilling the title is, the higher the chances for a click.
Use modifiers in your title. Modifiers are descriptive words that are used with primary keywords. This let’s search engines know to return the most relevant webpages that contain related content. Some examples of modifiers are titles that start with “how to”, “solutions”, “best”, “guide to”, “of year” or “review of”. You can use a keyword tool that has a pattern filter to quickly get keyword suggestions that follow those patterns.
Keep in mind to optimize your title to resonate with what users are looking for. You can use tools to help you brainstorm the most appealing titles.
Meta Tag Or Meta Description
A meta description is the short paragraph of text (snippet of information) under the URL which is used as a preview in the search results.
The meta description should be placed in the <head> tag of your page’s HTML, and should typically be up to 160 characters long.
It is important to have a good meta description because it is what the users see when they decide whether or not to click the link to your site. Google may, or may not decide to use your description and may even alter it. Nonetheless, this is one of the places you want to pay attention to as Google will use it when trying to understand what your page is about.
You also want to include your keywords in the meta description to make it appealing to actual readers that are skimming the search engine result pages.
Headings And Sub Headings (Like This One)
Headings and sub headings are <h1>, <h2>, and <h3> html tags. These are the section titles or that users see on the page.
There should only be one <h1> tag per web page, and this heading should contain the main keyword your content is focusing on. Google checks these tags the same way as it checks title tags, so be ready to optimize this part of your page. Often times, content management systems (CMS) like WordPress automatically include an <h1> tag for you with the title of the page or article. In this case, there is no need to include another one.
The sub headings <h2> and <h3> should also include your target keywords.However, keep in mind to write always for the reader and use headings that help your visitors to navigate your page.
8. Make sure your website is indexed in search engines.
A lot of search engines will automatically find and index your content, but don’t count on it.
You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)
9. Optimize Your Images
Images are an essential factor for content optimization which is why we decided to include image optimization in this basic SEO guide. We all know that visual materials such as pictures are quicker and easier to process. They simply are more appealing than endless paragraphs of text.
While images are nice for the reader of your blog, search engines can have trouble understanding images. To make it easier for search engines to index your images correctly, you can use alt text. The alt text is used within HTML code and describes what the image shows. Every image should have a detailed and accurate description in their alt text.
10. Social Media
As you probably know, social media accounts can be a powerful tool for your website, and having a Facebook, Twitter, Linkedin and an Instagram account is one of the basics of promoting your website.
While social media does not directly contribute to your ranking or to SEO, it will bring you more exposure and traffic to your site which indirectly improves your ranking on Google. In other words, while social media signals are not a direct ranking factor on Google, it certainly impacts the ranking indirectly.
Therefore, don’t neglect your social media when doing basic SEO. It is best to optimize your social media posts and to distribute your content among your channels. With some easy tips and tricks you can leverage the full power of your social media accounts to the max.
11. Site Speed
Site speed is a very important factor that search engines look for when ranking websites. Google itself said that page loading speed is an SEO ranking signal, and MunchWeb found that 75% of users would not re-visit websites that took longer than 4 seconds to load.
12. Mobile Friendly
It means that the website or webpage is responsive or adaptive to mobile devices. In 2015, Google started penalizing websites that were not mobile friendly. So, don’t waste any time and make your website mobile friendly.
Next to Google’s penalty, it is also important to have a mobile friendly website because nowadays most consumers browse the internet with their phones. If your site is not optimized it will lead to a very bad user experience. Statistics report that in 2018, up to 52% of global website traffic comes from mobile devices.
14. Write like a human.
None of the above matters if you create content that sounds like a robot wrote it. Write great stuff, follow the steps above, have patience, and you’ll see results.