Word Press is, by far, the most popular CMS in the world.
CMS (in English Content Management System) means Content Manager; that is, the tool that supports and allows you to manage the contents of a website easily.
Not all websites are created using a CMS, much less. There are fully developed web pages, from 0. This option allows a total customization of the site although it is more expensive and slower.
On the contrary, a CMS allows you to create a website much faster. This lowers costs and makes CMS more practical : In addition, they are generally easier to use. Next we will see why almost everyone uses the same CMS, WordPress.
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What do I mean that everyone uses wordpress?
Today there are more than 76.5 million web pages created with WordPress., And they continue to increase.
According to newly updated data, 33% of the world’s web pages are made with WordPress. And, if we take into account only the pages that are made using a CMS , the quota amounts to 53% , more than half!
In Spain, por example the incidence of WordPress is even more overwhelming: of the total pages created using a CMS, 66% use WordPress. And the second on the list, Joomla is a great distance: it barely reaches 6%.
What does WordPress offer
One of the main advantages of the most popular CMS is that it is completely free and will always be your property , contrary to what happens with Blogger. You can enjoy WordPress both in the version from the company’s server and download it to insert it into your own hosting. Although this is not usually necessary. Normally, web hosting companies offer WordPress in Spanish as a preinstalled package.
That simplicity is transmitted to its management. With an intuitive graphical interface , it is very simple for you to configure your website or blog. And if you have any questions about some more technical aspect, there are countless tutorials , both in video and text, to help you. And all this without having any notion about programming or web code.
The basic version, however, may fall short if you want to do something new or just need a different type of website. There appear WordPress plugins. There are more than 30,000 plugins to add to your website as new text format styles or social media icons.
Not only does the background change, so does the shape. It is estimated that there are more than 12,000 WordPress templates , if you have free and premium accounts.
WordPress can be managed perfectly for any type of user. Imagine you want a website where both normal and exclusive content appear. Well, that offers it to you in a very simple way through different roles:
- Administrator . The head of the service.
- Editor. You can modify what is related to the entries and pages, but you cannot touch the CMS settings.
- Author . You can write and publish entries without prior authorization.
- Contributor . Your entries must be published by an editor or administrator.
- Subscriber. Access to exclusive content.
There are more advantages for your website: it is open source, it has a great variety of reports and statistics on visits, it is very well optimized for search engines and it even allows you to make your website profitable.
The 10 advantages of WordPress
1. It is an open source software
The open source or open source is a kind of software developed altruistically by thousands of developers who work daily to improve it . It is called free because you have the freedom to do whatever you want with it for free.
2. It is constantly updating and growing
Being the most used content manager in the world, it is constantly updated to introduce improvements, correct vulnerabilities and add features. There are updates almost every month that increase the functionalities that you can include within your website.
3. It allows to customize it and make very attractive and different designs
WordPress uses a template system for its designs called Themes. There are thousands of free and paid themes that offer endless customization opportunities. In addition you can also make a @ designer @ make you a fully customized template.
4. It is not necessary to know programming
You can build your web page from start to finish without having any idea of programming. Except for the most advanced options, which do not need to be touched to build a basic and functional website, it is not necessary to touch or understand anything of the code to work day to day with your website.
5. Your website belongs to you
Unlike other platforms such as Wix, which offer “free” hosting but own your website, your WordPress website is yours. This means that you are free to introduce all the modifications and functionalities you want, change the server whenever you want, sell it and make a profit, etc. In cases like Wix, if the company closes, your website disappears with them, and that can happen at any time if they decide that it is not profitable to continue offering that service for free.
6. It is easy to use by the end user
The initial installation of WordPress may seem a bit complex at first. But once installed, being able to update the content, create new pages and articles, upload documents, is extremely easy. The times of having to wait weeks for your webmaster to deign to change a phrase on your website are over … Now you can do it easily and without relying on third parties.
7. It is the best content manager for search engine optimization
It is an open truth that Google likes WordPress. It is structured in such a way that it facilitates the work of Google’s spider robots that are responsible for indexing all content on the Internet. Having the possibility of including a blog and being so easy to update, allows you to have fresh and renewed content, one of the most taken into account factors for positioning on the Internet. And in addition, there are plugins that allow you to further refine the aim and optimize your entire website to take advantage of SEO.
8. You have the best built-in blogging system
WordPress is the best blogging system you can find in the market. It allows structuring the contents, having attractive designs, programming your publications, integrating social buttons to share your contents, integrating subscription forms to your mailing list … What more can a blogger ask for? If we add to this that your blog will be much easier to position than one made on another platform, I think there is no doubt why I say this.
9. It is very plastic
WordPress has an extension system called plugins that allow you to add all kinds of functionalities to your webo blog page. You can do from a simple blog, to a website, a platform for courses, an online store, a magazine … The possibilities are enormous and are constantly growing.
10. Allows a 100% responsive design
And last but not least, WordPress allows you to design 100% adapted to all types of screens and devices . Today we are increasingly browsing from mobile devices such as smartphones or tablets, that your website works correctly on all platforms is essential. Do not lose readers or customers simply because your website does not work on a mobile device.